For health policy to build traction, we need ways to visualize those who are affected. Classic way to influence change - expert testimony goes only so far, then you need to influence through emotional appeal. See the article :
Questions for J.D. Trout - Dr. Feel It - Interview - NYTimes.com
The relevant piece:
"Interviewer: Why do you think people tend to feel more empathy for a puppy with a hurt paw than for a person without health insurance?
J.D. Trout: Part of the reason is banal. Ease of visualization. The person without health care is likely to appear as a statistic, one among 50 million others."
Monday, February 2, 2009
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